You hear the term thrown about at business meetings, webinars, and conferences, but what does it mean? To start, here’s Cosmometier’s definition of a sales funnel.
Sales Funnel: The process a business implements in order to make customers convert into leads and eventually sales. This generally requires multiple steps, hence the name Sales Funnel.
You’re probably still wondering why everyone talks about a sales funnel and how it’s important to your business. Well, if you want to make sales, then you need to have an effective sales funnel. Your sales funnel should include how to market your business to customers, make them interested in your services/products, and then persuade them into making a purchase. You can’t just go about trying to get sales and hope that someone’s interested, that’s just not a smart business decision. Instead, create a well-articulated sales funnel that uses factual data to convert leads into sales. If you have no clue on how to make a sales funnel, then don’t worry because we’ll give you a basic outline of a sales funnel in this post.
Finding Your Customers
The best way to find prospective clients to enter your sales funnel is by marketing. Before you spend thousands of dollars on a Google AdWords campaign, look for customers within your own network. You’ll be surprised to find that many people will be interested in your product/service simply because they know you. Even if they don’t make a purchase, ask them if they know anyone who’s interested. This can lead to a domino effect where you’re receiving hundreds of leads into your sales funnel because of a few friends you made at a networking event. Try to use LinkedIn as it’s been made for professionals who want to expand their network and keep in touch with those they already know.
Networking is the best way for you to add people into your sales funnel for free. You can also create content on your website (if you have one) and use SEO tactics to garner free organic traffic. Starting a social media page on Facebook, Twitter, or Instagram, is another good idea; you may want to read our “The Basics Of Digital Marketing” post.. However, you’ll eventually need to pay for marketing services if you want your sales funnel to be filled with thousands of leads. Although it’s possible to accumulate millions of people in traffic to a website, it takes years to do so and a lot of hard work. Time is money, so make short term acquisition of leads your priority for your sales funnel. Once you have people entering your sales funnel, immediately pitch your service/product.
This is the most important part of your sales funnel. You need a pitch that’ll make your lead feel a deep desire to make a purchase. There are a few key rules that you need to know when creating your pitch; you may want to create multiple pitches for certain groups of customers. In fact, you might want to customize all of your pitches if you want to be unique; this isn’t a very good idea since you won’t be able to track the success of a certain pitch. The best thing to do is to create several pitches which you alternate between when new customers enter your sales funnel. Make sure to keep track of which pitch produces the most results so that you can use that one more often. Now, let’s talk about what makes a pitch great and the elements needed in order to get your leads moving through your sales funnel.
• To start, you’ll want to make your pitch short.
• Incorporate details that highlight the excellence of your business and how it can help your customer.
• Tell them your services/products benefits and its uses; only tell them what’s very important so that they have a general idea of what you’re offering.
• End the pitch with a call to action and a welcome to questions.
Now that you know how to make a powerful pitch that leads your customer further through your sales funnel, make your own pitch right now. Don’t delay, there are leads waiting to enter your well-articulated sales funnel.
You need to implement a follow-up message into your sales funnel so that you don’t miss out on a single opportunity. Following-up with a possible customer is a crucial step to every sales funnel. If you aren’t following-up with leads, then you’re missing out on a golden opportunity to make sales. A brief message that rephrases what you’ve already said to your customer will be perfect as a follow-up. A follow-up message is an integral part of a sales funnel; without it, you’re going to lose sales. It’s not even difficult to follow up with someone since it’s simply a short reminder informing your customer that, “Hey, we have this amazing product/service that we know will benefit you, message us and we’ll tell you more about it.” That’s a very terse example of a follow-up, but you get the idea. Also, make sure to follow-up with your customer quickly because they may lose interest after a short period of time. A good rule of thumb is to follow-up with a customer after 24-hours have passed. Although a follow-up message isn’t the main part of your sales funnel, it might just get you some extra customers.
Now that you’ve peaked your client’s interest, give them something to see to speed up the sales funnel process. Whether you offer a product/service, make sure that you have samples on hand that you can quickly send to your lead. Your sample shouldn’t be your entire service/product. Instead, it should be a large enough portion of what you offer to push your lead to the final step of your sales funnel, the call to action; we’ll talk about that later. Right now, you need to figure out what your sample will be and how it’ll entice your customer to make a purchase. Once you know what you’ll provide your lead, give it to them and prepare to deliver your call to action.
Call To Action
It’s time for your hard work to produce some tangible results. If you’ve gotten a lead to this point of your sales funnel, then that means you’re about to finally make some profit. You’ll be glad to know that this is the simplest step in the entire process. Simply call your customer to take action. Tell them the price of your products/services and ask them if they’d like to make a purchase. Keep your call to action short, powerful, and persuasive as it’s the last step in your sales funnel before you make an actual sale. You need to summarize the benefits your business offers and focus on all of the selling attributes of your product/service. Once you’ve done this, it’s up to your customer to make a purchase. If your sales funnel followed the process that we’ve detailed in this post, then you should receive a purchase.
The Most Important Thing In A Sales Funnel
Your sales funnel will not be effective if it doesn’t contain persuasive content. You need to make your customers believe in your product/service and the benefits it has to offer. The best way to do this is by having content that convinces a customer that you’re the best in your industry. If you aren’t able to write at such a level yourself, then don’t worry because we can help. Cosmometier is a team of professional writers with years of experience in business writing. We’ll produce the content you need, so that your sales funnel proves to be a lucrative idea. Visit our store today and purchase premier content that makes a sales funnel profitable.
Basic Sales Funnel Outline
Now that you understand the essential nature of a sales funnel and how to make it, you should go and create your own. Use our sales funnel outline to your heart’s content, but try to incorporate your own creative ideas along the way. Originality is a key to success so make sure that you create a sales funnel that no one has seen before. By doing so, you’ll definitely be able to garner more revenue and make your marketing campaigns profitable. To summarize, your sales funnel is only half of the picture. Give your customers a reason to buy from your business and they most certainly will.
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